Businesses That Simply “Do More” Risk Falling Behind — Here’s Why
Nothing illustrates the “more is better” business mindset quite like the dupe craze in retail. If you’re a regular on TikTok or Amazon, your feed is likely flooded with low-cost alternatives to trending products.
Take the recent “Wirkin” phenomenon—Walmart’s budget-friendly take on the iconic Hermès Birkin bag. The Wirkin went viral, offering a $65 alternative to a luxury status symbol worth thousands. But beyond the hype, what does this trend reveal? It’s an example of the Dupe Mentality—reproducing more of what already exists rather than pursuing better, new or original ideas.
The Illusion of More
More followers. More engagement. More content. More sales channels. The relentless pursuit of more has led to a marketplace saturated with imitation—where businesses chase volume instead of vision. This mindset isn’t limited to retail; it infiltrates leadership and strategic planning as well.
More transactions instead of deeper customer impact
More meetings instead of meaningful team alignment
More metrics tracking instead of measuring real value creation
More process layers instead of empowering decisive action
More status updates instead of collaborative breakthroughs
More effort outrunning challenges instead of embracing bold possibilities
The Cost of Playing it Safe
The Wirkin craze disappeared in weeks—the product became unavailable, and the excitement faded. Short-term buzz does not equal long-term value creation.
Businesses make the same mistake by repeating what they’ve always done, hoping that simply doing more will lead to new levels of success. But true transformation isn’t about scaling more of the status quo—it’s about creating what’s never been done before.
Transformation doesn’t come from conventional thinking or ‘how we’ve always done it’ but from unconventional thinking that challenges assumptions.
Breaking Free from the Dupe Trap
We demand innovation, creativity and greater productivity from our teams without giving them the tools to make it happen.
The Kite helps leaders break free from the “more is better” mindset through elevating:
✅ Awareness enables leaders to recognize when, where and how they are being held back.
✅ Imagination propels them beyond conventional thinking to create bold new strategies.
This is a proven method for driving sustainable change yet these essential human capacities are undervalued and overlooked in leadership development and organizational growth.
Our Human A-I™ model helps leaders and teams build these capabilities, shifting from repetition to fearless, bold visioning that drives real impact and team alignment.
Instead of chasing more of the same, why not invest in the two uniquely human capacities that unlock your greatest potential?
Are You Ready to Lead with Vision, Not Imitation?
The Kite can help you and your team move beyond duplication and build something truly transformative.